Start Alliance presents: First Store by Alexa – Vol.II

Germany's retail-competition no.1 – First Store by Alexa – Vol.II - will be extended!


You’re a real newcomer to the market? A one-man show or a small team? You want to set up a start-up and get going straight away? You have a business idea, maybe even a kiosk or a backyard workshop... but so far no shop of your own in a prime location? Or maybe you sell your products on a small scale through regional distributors? Then you belong in this category.
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What?           Startup competition
Where?         Berlin
For whom?   Startups
Price?           6 months, free of rent in the First Store Cube in Alexa
Application: until June 14th, 2018

Conditions of participation

“First Store by Alexa vol. II” is a competition for innovative business ideas Are you an online merchant, a small team or a one-man show? Manufacturer or producer? Established brand or newcomer? Either way. Crucial for your application is: You want to enrich the stationary retail trade with a brand-new concept, and your store would be the first of its kind in the German market.

The prize


1st prize: 6 months, free of rent in the First Store Cube

The winner of “First Store vol. II” will be awarded a six-month tenancy agreement for the first store cube in Alexa – at zero cost. This Cube will be built especially for the winner – with approx. 20 square meters surface, in an exclusive area on the first floor. Due to its unique design and the prominent position, the cube will be visible from afar and attract visitors. The store opening ceremony will take place on September 22, 2018.

In order to also grant maximum opportunities to small start-ups with little capital, Alexa will provide an outfitted store and will also provide marketing support for the store launch. After six months in the First Store Cube and mutual interest provided, the parties may enter into negotiations on a multi annual tenancy agreement for a regular store.

 2nd & 3rd prize: one kiosk each for 3 months

An exclusive area for the First Store Cube will be created for the winners on the first floor. 2nd & 3rd prize: one kiosk each for 3 months New with “First Store vol. II”: The two runners-up of the competition will each be awarded a sales stand in Alexa – free of rent for 3 months. This means a major chance as well: To name an example, the success story of the Berlin label “Hutstyler” started with a kiosk in Alexa some years ago – today, they run a representative store on the ground floor, close to one of the biggest Media Markt stores in Europe.



More information on the procedure: