For me this program was something different since it was my first pitch ever and I won, and for the first time after 2 years working on project, I got suggestions and advices from relevant people, who are in the industry for decades, and those feedbacks & advices are gold-worth.
— Marina Parac (CEO MyWayDress)
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About MyWayDress

mywaydress is a privately-held e-commerce company with operations in EU and headquarters in UAE, established in 2017.

It is an innovative approach to mass-customization of fashion apparel, aimed exclusively at women audience worldwide. Supported by modern technology and leveraging all benefits of e-commerce and social channels, it aims to satisfy diverse needs for a basic fashion item: basic woman's dress.

By including the customer in the creation process, allowing them to chose one of the thousands of possible combinations, and making each dress to order, mywaydress goes against established principles of "off the rack" clothing in this very important segment. In this manner, it is aligned with current trends in both fashion industry and retail.

By producing only garment that already has a buyer, taking care of resources in every aspect and collaborating only with eco awarded suppliers, mywaydress is committed to implement sustainable & eco friendly practices across all processes.

Having operations on 2 continents and with global delivery, mywaydress is truly born global company. Professionalism, passion to perform & happy customers are what drives mywaydress in today's extremely competitive market.


Why did you decide to participate in the program? What did you expect?
Did you reach the goals you have set for yourself?

I wanted to see what is happening in Berlin, well known start-up hub in Germany and EU, how things are run & organized and whether there are contacts that I could use. I expected creative energy in city that never sleeps and hardly ever works, where you can get to know a lot of like minded people, however, I was overwhelmed and surprised how usually chaotic start-up scene is well organized and how ecosystem is protective and supportive for its species.

This project/initiative within organization that abandoned their usual frame where you would expect bureaucracy and other limitations, actually worked for us, entrepreneurs, and in a really cool way.

Did you have any program highlight?
What kind of information did you use right away after the end of the program?

Well, I would highlight two things. Program organization & “tailored” agenda for each startup, and pitch training session & demo day.

Taking organizational and logistical challenges into consideration, tailoring program for each start-up is almost impossible! But, every meeting and introduction that I had was important for my project and tailored to my own needs. I met relevant people and got contacts that I can actually use. Based on feedback and valuable inputs from those meetings, we adjusted few parts of our value chain, optimized process, changed supplier, adjusted strategy etc.. That was added value for mywaydress, and it can be measured.
And pitch training session & demo day. Overall presentation depends on our ability to progress, to “pick up” new skills and adopt. So, there is limited time for “learning curve”, things happen really fast, and the feedback that you get is raw, but, if you are able to bridge that, adjust really fast, it can become great lesson, and that was added value for me personally and professionally, and I loved it.

Can you share with us any lesson learned?

How to approach potential partners, suppliers & investors from Germany in best way & how their point of view is determined by the values of a culture and broader cultural context, and this should be always taken into consideration when negotiating. Not only in Germany, but overall. I will never forget our mentors’ sentence: In US you sell story, in Germany you sell figures.

What makes Berlin so special and which kind of contacts and networks did you meet during your stay?

Berlin is amazing city full of creative and energetic people, I have met a lot of likeminded people from all over the world, I am impressed by the support system and infrastructure provided and as an entrepreneur you really feel safe and protected.

What would you recommend to startups interested in participating in the program?

Prior arrival to pre-prepare, read and inform yourself about the city, culture and start-up scene. Organize meetings and make initial contact with people that you plan to meet, prioritize and set one clear goal for the visit. Also, plan to have free afternoons for random meetings and networking as there are many events happening in Berlin.

Anything else you’d like to share with us?

For me this program was something different since it was my first pitch ever and I won, and for the first time after 2 years working on project, I got suggestions and advices from relevant people, who are in the industry for decades, and those feedbacks & advices are gold-worth.

 

We are committed to excellence in delivering quality garment & customer service by celebrating diversity.


Visit MyWayDress

www.mywaydress.com