Initiator of Start Alliance: Partner for Berlin
Start Alliance is a joint project by cities around the globe. It is managed from Berlin by "Partner für Berlin Holding Gesellschaft für Hauptstadtmarketing mbH", or short "Partner for Berlin".
With energetic support from a network of more than 300 corporate partners from industry and science as well as the federal state of Berlin, Partner for Berlin applies specific communication strategies for the city of Berlin. Thereby Berlin Partner emphasize all the different facets of the city to give weight to its strengths, to form future trends and to sustainably increase the interest in Berlin. Moreover Berlin Partner is owner and operator of Start Alliance, which includes the coordination of all activities of the Start Alliance over the globe.